No matter where you stand on the new Cloud technologies, there is no escaping the fact that Cloud Computing has everyone’s attention. For some business executives it is seen as an opportunity to financially restructure their IT expenditure. Some focus only on the risks they perceive of placing their data and systems in the hands of some external third party. Still others see it as providing the means to focus on their core business and new business ideas without having to worry about whether the computer infrastructure will be able to cope.
While IT teams must ensure that systems are safe and data is secure, it is ironic that by focusing too much on security and availability, many CIOs are exposing themselves, and their employers, to a far greater risk – the risk of missing the opportunities presented by new technologies emerging from Cloud Computing.
The CIOs who will provide the greatest value to their employer will be those who approach Cloud by asking themselves “what can we now achieve that was previously inconceivable?”
While there are many distracting arguments about what constitutes Cloud, the key characteristic that differentiates it from more traditional approaches is that Cloud provides the freedom to be remarkable – the freedom for a business to focus on what it does best without constraints imposed by infrastructure.
Traditional approaches to IT see the acquisition of dedicated equipment on a project basis, with each new system requiring new equipment and administration. This leads to ever-increasing IT complexity, with the IT department working to prevent things from getting out of hand. In many cases this has led to a perception that the IT department is the problem, and many IT budgets are shifting to marketing as a result. Under a Cloud model, IT should evolve to becoming a reservoir from which new equipment is instantly sourced, and a platform underpinning whatever the business or the marketplace throws at it, scaling up and down to meet changing demands. While traditional approaches add complexity, Cloud provides the freedom to focus on the business imperatives.
IT leaders who embrace Cloud computing as an enabler will not be seen as roadblocks by the marketing or sales departments. Especially when they adopt Open Cloud approaches such as OpenStack that overcome vendor lock-in and allow for hosting data on-premise, off-premise, or a mix of the two.
Cloud computing enables businesses to take advantage of the relationships their customers have with each other. For the cost of a coffee, businesses are able to experiment with new technologies by renting computers for the few hours it might take to trial an idea. They can continuously update their web presence in response to constantly changing patterns of behaviour. They can forge ahead with an initiative knowing that if it exceeds beyond their expectations, the platform can grow to accommodate it, and then shrink when the job is done. They can scale while maintaining a specialized relationship with each individual client. They can identify trends and make predictions based on analysing unprecedented amounts of data. Their employees can collaborate, find information and respond to events and customer demands with far greater agility than ever before. Those who truly adopt this approach fundamentally understand that the Cloud is independent of issues such as on-premise or off-premise – provisioning can include a mixture of both – even bare metal machines can be incorporated into a Cloud-oriented approach to provisioning.
CEOs need to understand that the opportunities to stand out have never been greater. They can help their businesses succeed in capitalizing by making it clear to their CIOs that it is no longer enough just to ensure that systems are operating and data is safe. Cloud computing opens up opportunities for a level playing field like never before and CEOs need to put their CIOs on notice that they need to be first to come up with the next wave of innovation or there will be more at risk than their jobs.
It’s not every day you get to read a book written by one of your professional associates; it’s rare when the book happens to be a gripping yarn that has you wanting to tell everyone about it. Skinjob by Dr. Bruce McCabe is such a book.
I first met Bruce in 2006 when he came to interview me about my journey in taking Altium to the Cloud. At the time the things we were doing at Altium with what later became known as ‘Cloud Computing’ were pretty revolutionary, Some senior people at Salesforce told me that some of my emails about how I was using their system sent shock waves through the entire organisation and were instrumental in the development of Force.com. One person has even described me, rather embarrassingly I think, as the “Father of Force.com”. Anyway I digress. Bruce was researching some of the new technologies emerging for his consulting firm and had visited San Francisco to see several companies including Salesforce. He was interested in meeting people who were pushing the envelope and he was referred to me. Here he was in America looking for innovators globally, and was referred to someone that lived almost on his doorstep.
Since those days, Bruce and I have maintained a good professional relationship, and he mentioned to me over a coffee that he was writing a work of fiction – a thriller set in the immediate future. I didn’t think much at the time – I have seen lots of people talk about writing books, but there was a glint in his eye and he seemed serious enough. Fast forward almost a year, and I have just read his first novel – Skinjob. I was seriously impressed.
Once I got past the initial thoughts of “I know this author”, and settled into the book, I was absorbed. I had intended to finish on a plane next week, but I simply couldn’t put it down.
Without giving anything away, the book grabs you on multiple levels. Firstly there is the whodunnit mystery laced with enough threat to the main characters to consider it a thriller. At this level the book is entertaining with a complex plot that is managed and presented well, each dimension to the story doled out at a steady pace that balances beautifully the need to know what’s happening, with the desire for more. The astute reader is given enough hints to solve the mystery. Few readers will see the giveaways though, and I am certain no-one will predict the complete plot line.
Delve one level deeper and we are presented with a number of different predictions about how technology will impact on our world in the next five to ten years. McCabe’s has thoughtfully woven a number of technical advances into our daily lives, focusing on how they relate to things that are very close to all of us, examining intimate entertainment, policing and religion. I like the way in which he illustrates how data will be collected and analysed, and how computing power will be made available for the public ‘good’. In particular the iterative analysis of unstructured data is well thought through. I don’t want to say too much about this because it will give part of the story away. Suffice it to say the book makes a great case study on how Big Data and Cloud Computing will impact on our lives.
At a third level we are challenged with questions of morality and ethics about our behaviour and our rights to privacy. When people see new opportunities to make money or achieve other self interested goals, they will often overlook their moral compass and push on towards what can ultimately be a very slippery slope. McCabe does a great job of raising issues about how technology will impact on the moral decisions we make at the social and individual level, without being at all judgemental.
I think the author is destined for big things. And I am not the only one Bruce McCabe appears to have piqued the interest of the literary agent who made Harry Potter’s J.K. Rowling famous.
I thoroughly enjoyed reading Skinjob. I think others will too.
- Amazon - http://www.amazon.com/Skinjob-ebook/dp/B00CLCZEOM
- Skinjob The Book – http://skinjob-the-book.com
I have always been a fan of independent operators and I like the freelancing model that allows journalists to pursue ideas, pitch them and then write stories that provide insights. The new digital era has brought with it many challenges to traditional journalism including the fact that now anyone can publish content cheaply, the popularity of an article is directly proportional to the number of cats picture, attention spans are shorter than ever, and publishers compete to appeal to the lowest common denominator in a vicious cycle that continues to find new levels of inanity.
I was particularly excited to learn of Delimiter’s decision to go against this trend by developing a new site that plans to deliver one signficant article each week that probes into what the editor considers the biggest issue of the week in Australian IT. The site, delimiter2, requires a subscription of $9.95 per month, which I think is a no-brainer, especially in the context of it supporting a small business fighting against the trend towards mediocrity that aids the downward spiral of journalism.
My only real concern about the site is the ambitious nature of the requirement to write one high-quality article that analyses the news story every week. I hope it is kept up – perhaps guest articles may be considered.
Nevertheless, it is a worthy vision and I urge all the Australian IT professionals, and those who have an interest in Australian IT to subscribe.
As someone who has taken an enterprise to the Cloud globally, I understand just how much of an impact the Cloud can have on a business. I have been vocal in pushing the fact that Cloud can open all sorts of possibilities and is not just about cost mitigation and scalability.
Businesses looking to learn more about what Cloud Computing can bring are faced with a plethora of suppliers purporting to have Cloud. Many of the potentially transformational benefits can be lost in the confusion of conflicting ideas, and a sense that it all just sounds like stuff they have heard before.
Real Cloud is hard to fake. The key thing is that the products, services, technologies offered by a vendor enable an enterprise to focus on the business imperatives driving them without having to worry whether the infrastructure will be there when they need it. It is always a tough question: does a company invest in expensive infrastructure just in case it is successful beyond expectations? Does it allow a huge opportunity to slip through its fingers simply because of a conservative approach to investing in infrastructure? Both are risks that all businesses have to traditionally face.
At least, that is how it is without using Cloud. Cloud approaches mean that businesses can effectively forge ahead knowing that the infrastructure will cater for whatever is required. Imagine starting a fishing business and not having to worry about how big a boat and net you should buy, relying on being able to start with modest equipment and elastically expand the ship and net at sea if you happen to come across a huge school of fish.
The freedom from encumbrance that results has the potential to change the approach businesses have to strategic planning, their approach to innovation and the related areas of risk management and process streamlining. More agile methodologies ensue that facilitate experimentation and allow changes to happen more naturally, leading inevitably to a focus on the business goals rather than the potential impediments such as not having enough infrastructure.
Cloud facilitates this change in thinking, but it has failed to overcome the concerns around privacy, security, and data sovereignty. Despite all the advocates who have effectively said that the benefits outweigh the risks, the fact remains that some businesses stand to lose more than they can gain if their data is exposed. In some cases there are legislative impediments, PCI compliance, health records, national sovereignty rules to name a few, that render the potential gains seemingly academic. Further concerns around the high dependency on single Cloud providers have further limited the uptake.
But Rackspace has largely addressed these concerns by open-sourcing the Cloud. By working with NASA, Rackspace has given birth to what is now the fastest growing Open Source project in history – OpenStack. The OpenStack foundation now has more than 8600 contributing developers and has been adopted by IBM, Dell, HP, NTT, Red Hat, Canonical and more than a hundred other companies. Rackspace has very publicly gone “all-in” on OpenStack and is the largest contributor to the code base. Rackspace’s approach is that the Fanatical Support will be the key differentiator that enables the company to excel.
As a result of OpenStack, businesses have the freedom to build an infrastructure platform using a combination of public multi-tenanted Cloud infrastructure, dedicated hosted solutions, and private cloud facilities that are on their own premises if necessary. The technical barriers between each of these topologies are being eliminated, making for one platform that truly allows businesses to have the freedom from worrying about their infrastructure as they focus on driving their business forward.
The freedom to choose a mixture of topologies, suppliers and service levels really allows businesses to focus on what they do, not how they do it. Adding Fanatical Support to that freedom allows Cloud computing to fully realise its potential. And that excites me.
Oh, and for those who want to understand more about my role at Rackspace, I have come on board as the Director of Technology and Product – Asia Pacific. My functions include promoting how Cloud computing concepts can help businesses achieve their goals, expounding on the concepts of the Open Cloud, as well as helping ensure new Rackspace products and services are ready for the market in the Asia Pacific region.
I welcome the opportunity to talk about my journey to the Cloud and how thinking Cloud and related topics such as Big Data, the Internet of Things and Social Media can change our approach to business.
As one of the early Cloud adopters, and someone who has worked hard to promote what Cloud can bring to businesses, I was looking to join a vendor where I could leverage Cloud concepts to truly make a difference in the world. The more I looked, the more Rackspace seemed the right place to be.
The first thing that stood out to me was the company values. I was excited to see that the company places importance on the following values:
- Treating Rackers like family and friends
- Passion for all we do
- Commitment to Greatness
- Full Disclosure and Transparency
- Results First – substance over flash
- And, of course, Fanatical Support in all we do.
These formed a picture for me of an organisation that was striving to really make a difference. The word that stood out for me was the word “Greatness”. This is something that I personally believe in very strongly. Companies that are committed to Greatness are alive, vibrant and focused on growth.
Rackspace is best known for its Fanatical Support and I have to admit before I experienced it I thought it was just marketing hype. I was first exposed to it when Altium acquired a company and brought in a new head of IT who had experienced Rackspace’s Fanatical Support. His face was radiant as he described the fact that Rackspace knew about problems on his servers before he did. I was still pretty sceptical, but impressed with the positioning. I thought if a company can pull this off, it would make them really successful. I have always believed in providing phenomenal support, so I was impressed, but only in an intellectual way.
Then I joined the company. And what I found inside shocked me – here was a company that had inculcated the very idea of going above and beyond into the core of the company’s being. I went to the London office for my induction programme – five days of aligning new Rackers (Rackspace employees are called Rackers) to the fundamental principles that drive the business. There are over 1000 staff in the London office and I must have been approached half a dozen times by people asking me, “you seem lost – what can I do to help you?” This was no fake offer – each time this happened I was helped all the way to my objective, and the people always seemed eager to help.
Everything the company does drives this fanatical support. The company uses Net Promoter Score to measure the likelihood customers will refer others. But even the induction programme had us rookies being asked how likely we would be to recommend each of the presenters to our colleagues or friends. The presenters, we learned, were vying for a coveted internal trophy. I have never seen such engaging and creative presentations, all designed to prepare us to be able to be effective in the Rackspace culture.
The company’s mission is to be recognised as one of the world’s greatest service companies. And it shows.
I have mixed feelings about Amazon’s latest outage, which was caused by a cut in power. The outage was reported quickly and transparently. The information provided after the fault showed a beautifully designed system that would deal with any power loss inevitability.
After reviewing the information provided I am left a little bewildered, wondering how such a beautifully designed system wasn’t put to the ultimate test? I mean, how hard can it be to rig a real production test that cuts the main power supply?
If you believe in your systems, and you must believe in your systems when you are providing Infrastructure As A Service, you should be prepared to run a real live test that tests every aspect of the stack. In the case of a power failure test, anything short of actually cutting the power in multiple stages that tests each line of defense is not a real test.
The lesson applies to all IT, indeed to all aspects of business really – that’s what market research is for. But back to IT. If a business isn’t doing real failover and disaster recovery testing that goes beyond ticking the boxes to actually carrying out conceivable scenarios, who are they trying to kid?
Many years ago I had set up a Novell network for a small business client and implemented a backup regime. One drive, let’s say E: had programs and the other, F:, carried data. The system took a back up of F: drive every day and ignored the E drive. After all, there was no need to back up the programs and disk space was expensive at the time.
After a year I arranged to go to the site and do a back up audit and discovered that the person in charge of IT had swapped the drive letter around because he thought it made more sense. We had a year of backups of the program directories, and no data backups at all.
Here is the text from Amazon’s outage report:
At approximately 8:44PM PDT, there was a cable fault in the high voltage Utility power distribution system. Two Utility substations that feed the impacted Availability Zone went offline, causing the entire Availability Zone to fail over to generator power. All EC2 instances and EBS volumes successfully transferred to back-up generator power. At 8:53PM PDT, one of the generators overheated and powered off because of a defective cooling fan. At this point, the EC2 instances and EBS volumes supported by this generator failed over to their secondary back-up power (which is provided by a completely separate power distribution circuit complete with additional generator capacity). Unfortunately, one of the breakers on this particular back-up power distribution circuit was incorrectly configured to open at too low a power threshold and opened when the load transferred to this circuit. After this circuit breaker opened at 8:57PM PDT, the affected instances and volumes were left without primary, back-up, or secondary back-up power. Those customers with affected instances or volumes that were running in multi-Availability Zone configurations avoided meaningful disruption to their applications; however, those affected who were only running in this Availability Zone, had to wait until the power was restored to be fully functional.
Nice system in theory. I love what Amazon is doing, and I am impressed with how they handle these situations.
They say that what doesn’t kill you makes you stronger – here’s hoping we all learn something from this.